Twitter Small Business Strategies

When developing your Twitter small business strategies, always consider your ideal audience, your brand voice, and your content strategy. In addition, Twitter has its own unique culture that you will want to participate in for best results.

It all starts with your profile. Make sure to make best use of the virtual real estate available on Twitter. The profile is important because if you catch someone’s interest on Twitter, they may look at your profile before deciding whether to follow you. Here are a few things to consider:

  • Have an eye-catching profile avatar and coordinating profile cover image. Some brands have success rotating the cover graphic to reflect anything they want to promote.
  • Include a link to your website and your location
  • Write a concise bio that describes what your brand is about
  • Consider scheduling six image-oriented posts. Twitter displays the most recent images that you tweeted on your profile
  • Pin your most important recent tweet to the top of your feed.

In addition to your profile, be aware that Twitter can be an excellent and free social listening tool. Consider making curated lists of accounts relevant to your interest. You may include accounts that you don’t actually follow. Public lists show on your profile, but you also have the option of creating secret lists. Secret lists make it easy to keep track of what competitors post on Twitter without actually following them.

Before we discuss content, there is one more technical detail. Be sure to activate your Twitter advertiser profile and set up Twitter Cards. Even if you never advertise through Twitter, the analytics and tools offer helpful insights. Twitter Cards helps you better influence how your website’s content looks when people share it on Twitter, there are a few formatting options and each involves code set on your website or through Google Tag Manager.

How to Drive Engagement on Twitter!

High engagement on Twitter starts with quality content. The content may be your own original content or curated from other relevant sources. Native also video, images, and GIFs work well.

Whenever possible include an image, GIF, or video in your tweet. According to research by Buffer, Tweets containing visual media receive 89% more likes, retweets, and favorites than tweets without any visual media.

Next, try to use one or two relevant hashtags. Buffer also found that tweets with one hashtag received more engagement than those without. However tweets with three or more hashtags received a decline in engagement.

Timing is also important on Twitter. Try to schedule your Tweets during peak hours for your audience. This will vary depending on your audience’s location and lifestyle. Scheduling apps make it easier to plan, but be careful not to just linkdrop and ignore Twitter. Engaging with other users is essential to success on Twitter.

What Type of Content is Best on Twitter?

Twitter published a post outlining 7 types of content that work well on their platform. Use these ideas as a starting point for your own content strategy. The suggestions include:

  1. Repurpose your long-form content into a series of Tweets promoting your guide, podcast, white paper, or other high-value content.
  2. Use Twitter Polls to ask questions and engage your followers.
  3. Share content you produce on other platforms like YouTube or your website.
  4. Share unique images like infographics or behind the scenes images.
  5. Create a themed series relevant to your brand, for example a Real Estate Agent my offer a series of tips on selling your home.
  6. Pay attention to trending hashtags and create relevant content.
  7. Curate top-notch content from other sources and be sure to tag the publisher’s Twitter account.

Content Strategies for Twitter

Your ideal tone on Twitter may be a little different than on other platforms. Pay attention to what works for you and is true to your brand. Also, brevity and with pay off. Previously, Twitter only allowed 140 characters per Tweet. Even though the limit doubled, the culture on Twitter tends to favor short, witty comments.

Retweeting and commenting on Tweets helps expand your audience, but be sure to keep all comments cordial and on-brand. Since Twitter is so popular with journalists, think of it as an online press conference. Many careers and reputations have been ruined by careless Tweets.

Twitter tends to be more immediate and in-the-moment than other platforms. Twitter is a channel people use to Tweet their responses during live awards shows and sporting events. Make use of the immediacy by Tweeting during live events or commenting on current events.

Finally, if your idea audience uses Twitter, consider advertising through the platform.

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