Small business owners often have a love – hate relationship with Facebook. Often the problem stems from using Facebook like a personal user rather than implementing effective Facebook small business strategies.
LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations.
Whether you have a long-time presence on social media or you are just establishing your profile, try these tips to integrate your social media with your lead generation campaigns.
For many brands, the question is not if you should commission content, it is where to focus your resources. The written word, graphics, video, or audio recordings all potentially serve as the basis for your content marketing.
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Maybe you’re an engineer with a prototype for a product, a small manufacturing company with a niche market, or even a solo entrepreneur in a creative industry – that doesn’t mean you have the time or have a clue about how to promote your business.
Larger companies have started to see the importance of social media, even hiring full-time social media managers to direct their company’s online efforts, but smaller businesses and solo entrepreneurs may wonder why they need to be on social media or struggle to find the time to devote to promoting their business or latest projects on social media platforms.
Whether it’s Facebook, Twitter, Instagram, LinkedIn or Google+, social media is an easy, effective and low-cost way to market your business online. Here are some of the ways social media marketing can benefit your company: