Pinterest is an aspirational social media platform. People use it to make plans, create vision boards, and curate ideas that inspire them. Effective Pinterest Small business strategies recognize that pinners engage with content that help them reach their goals or may make their lives better in some way.
Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands. We hope these ideas help you get started.
When developing your Twitter small business strategies, always consider your ideal audience, your brand voice, and your content strategy. In addition, Twitter has its own unique culture that you will want to participate in for best results.
Get more out of your content by repurposing it for different platforms, media, or audiences.
Small business owners often have a love – hate relationship with Facebook. Often the problem stems from using Facebook like a personal user rather than implementing effective Facebook small business strategies.
LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations.
Whether you have a long-time presence on social media or you are just establishing your profile, try these tips to integrate your social media with your lead generation campaigns.
For many brands, the question is not if you should commission content, it is where to focus your resources. The written word, graphics, video, or audio recordings all potentially serve as the basis for your content marketing.
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Maybe you’re an engineer with a prototype for a product, a small manufacturing company with a niche market, or even a solo entrepreneur in a creative industry – that doesn’t mean you have the time or have a clue about how to promote your business.