Instagram Small Business Strategies

Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands.  We hope these ideas help you get started.

Utilizing Social Media Traffic to Capture Leads on Your Website

Utilizing Social Media Traffic to Capture Leads on Your Website

Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations. 

Whether you have a long-time presence on social media or you are just establishing your profile, try these tips to integrate your social media with your lead generation campaigns.

Types of Content for Small Business

Types of Content for Small Business

Content marketing includes so many options beyond the classic blog post. There are many types of content for small business marketing purposes. Everyone has the technical ability to create engaging content thanks to affordable consumer electronics, programs, and their own creativity. Also, it is easier than ever to find and engage marketing agencies and freelance content creators.

For many brands, the question is not if you should commission content, it is where to focus your resources. The written word, graphics, video, or audio recordings all potentially serve as the basis for your content marketing.

Why Your Marketing Isn't Working

Why Your Marketing Isn’t Working

When your marketing efforts aren’t generating the results you want, it may be time to re-evaluate what is not working and why. A lot of marketing efforts depend on your business. Are you a large company with a recognized brand trying to expand or a startup trying to gain recognition in an already competitive market? Are you selling a product online? Do you specialize in localized services like landscaping, insurance, real estate or chiropractic care? Are you trying to drive traffic to your website for more views or attract new clients from across the country? Is your goal to fill a yoga class or attract and retain regular massage clients?

Why Should I Use An Advertising Agency | Grand Rapids | Muskegon Web Design

Why Should I Use an Advertising Agency?

Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.

It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.

Maybe you’re an engineer with a prototype for a product, a small manufacturing company with a niche market, or even a solo entrepreneur in a creative industry – that doesn’t mean you have the time or have a clue about how to promote your business.

Why Content Marketing?

No one likes the overbearing car or furniture salesmen. Sure, people want someone who is helpful, available and can answer their questions, but more and more tech-savvy consumers turn to the Internet for information before ever hitting a showroom floor.

From what car to buy to where to go on vacation to the benefits of essential oils and vitamins, most people research products, services and unbiased reviews online before making a purchase. Thanks to Google and search engine optimization (SEO), a potential customer in California can find your business in Michigan. That’s where content marketing comes in. Whether it’s a website blog, direct mail campaign, promotional video, email newsletter or social media posts, businesses need to provide valuable information to prospective clients and customers as well as established ones.

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