Small business owners often have a love – hate relationship with Facebook. Often the problem stems from using Facebook like a personal user rather than implementing effective Facebook small business strategies.
For many brands, the question is not if you should commission content, it is where to focus your resources. The written word, graphics, video, or audio recordings all potentially serve as the basis for your content marketing.
Top ten SEO mistakes
For website developers, and even the businesses that spend thousands on an attractive website, search engine optimization is a key component of growing visibility, web traffic and hopefully new business in an organic way.
Some people might think working with an advertising agency is old school, but small, think-outside-the-box agencies like New School offer a variety of services to clients.
It’s worth it to look into the ways an advertising agency can position your business ahead of the competition.
Maybe you’re an engineer with a prototype for a product, a small manufacturing company with a niche market, or even a solo entrepreneur in a creative industry – that doesn’t mean you have the time or have a clue about how to promote your business.
In today’s technological age, digital marketing offers many benefits to businesses looking to attract new customers, boost sales and expand their market reach with minimal cost. You don’t have to look any further than the decline of print media to see the shift from traditional marketing to online platforms.
It’s become commonplace to shop for homes, cars, clothes and other everyday purchases online. Just look at all the retailers who offer incentives to capture your email and then clog your inbox with daily deals and coupons to get you in the store or to click on embedded links to their website.
Online marketing has proven to be cost-efficient with unprecedented audience reach. It also allows businesses to identify and engage with their targeted audience, and allows customers and prospects to directly respond, while providing value and information about your company, brand and services.