Pinterest is an aspirational social media platform. People use it to make plans, create vision boards, and curate ideas that inspire them. Effective Pinterest Small business strategies recognize that pinners engage with content that help them reach their goals or may make their lives better in some way.
Many people love scrolling through their Instagram feed to see pictures shared by their friends and favorite influencers. Small businesses also benefit from showcasing their style on Instagram, afterall, you want to meet your ideal customers where they live online. Implementing effective Instagram small business strategies can be challenging for many small brands. We hope these ideas help you get started.
When developing your Twitter small business strategies, always consider your ideal audience, your brand voice, and your content strategy. In addition, Twitter has its own unique culture that you will want to participate in for best results.
Get more out of your content by repurposing it for different platforms, media, or audiences.
Small business owners often have a love – hate relationship with Facebook. Often the problem stems from using Facebook like a personal user rather than implementing effective Facebook small business strategies.
LinkedIn is a business to business social media platform that many small business owners underestimate. The platform has 562 million members, and nearly 39% are engaged enough that they opt to pay for LinkedIn Premium. If you offer business to business services then LinkedIn may offer a unique platform to reach your ideal customer.
Your social media presence is a powerful lead generation tool with a little strategic planning. Many challenges in utilizing social media traffic to generate leads results from a lack of strategy and unrealistic expectations.
Whether you have a long-time presence on social media or you are just establishing your profile, try these tips to integrate your social media with your lead generation campaigns.
When creating your content strategy, think beyond the most popular mainstream platforms. Smaller alternative platforms may be new (to you) options to build your brand especially if you use the 1:30 method to create and repurpose your long-form content.
For many brands, the question is not if you should commission content, it is where to focus your resources. The written word, graphics, video, or audio recordings all potentially serve as the basis for your content marketing.
When choosing the best social media platforms for your small business, first consider your ideal audience. Each social media platform appeals to specific types of people. Also, consider your brand voice and your content strategy.
Engaging content brings prospects, leads, and new customers to your business. While some small businesses find success through their blog, others fail to experience tangible results. An effective content strategy can make the difference between successful or unsuccessful content marketing.
These days, there are so many options to create and publish content. An effective content strategy would identify the following:
When your marketing efforts aren’t generating the results you want, it may be time to re-evaluate what is not working and why. A lot of marketing efforts depend on your business. Are you a large company with a recognized brand trying to expand or a startup trying to gain recognition in an already competitive market? Are you selling a product online? Do you specialize in localized services like landscaping, insurance, real estate or chiropractic care? Are you trying to drive traffic to your website for more views or attract new clients from across the country? Is your goal to fill a yoga class or attract and retain regular massage clients?